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Doordarshan telecasts advertisements for goods and services, but the acceptance is governed by a comprehensive advertising code. Advertisements for cigarettes, tobacco products, liquor, wine and other intoxicants are not accepted. Advertisements in Hindi and English are telecast on DD National and DD News channels, while advertisements in regional languages are telecast on the Regional Language Channels. Bookings are normally accepted through accredited and registered agencies.
The commercial revenue of Doordarshan has been on an upswing for over five years now. This has been achieved by improved slot management and introduction of high quality programming on various Doordarshan channels, marketing of sporting events etc.
|
Year |
Total Gross Revenue
(Rs/crores) |
|
|
|
2000-2001 |
637.51 |
|
|
2001-2002 |
615.21 |
|
|
2002-2003 |
553.81 |
|
|
2003-2004 |
530.23 |
|
|
2004-2005 |
665.27 |
|
|
2005-2006 |
968.00 |
|
DOORDARSHAN COMMERCIAL REVENUE
(GROSS REVENUES) |
| EARLY YEARS |
| Year |
Rs. Million |
Year |
Rs. Million |
| 1976-77 |
7.7 |
1983-84 |
179.9 |
| 1977-78 |
20.7 |
1984-85 |
314.3 |
| 1978-79 |
49.7 |
1985-86 |
602.0 |
| 1979-80 |
61.6 |
1986-87 |
933.1 |
| 1980-81 |
80.8 |
1987-88 |
1,363.0 |
| 1981-82 |
112.7 |
1988-89 |
1,612.6 |
| 1982-83 |
158.9 |
1989-90 |
2,101.3 | | |
|
|
| Year |
Rs. Million |
Growth |
| 1990-91 |
2538.50 |
20.4 |
| 1991-92 |
3006.10 |
18.4 |
| 1992-93 |
3602.30 |
19.8 |
| 1993-94 |
3729.80 |
3.5 |
| 1994-95 |
3980.20 |
6.6 |
| 1995-96 |
4301.30 |
8.1 |
| 1996-97 |
5727.30 |
33.2 |
| 1997-98 |
4903.50 |
-14.3 |
| 1998-99 |
3993.20 |
-18.5 |
| 1999-2000 |
5971.90 |
49.6 |
| 2000-2001 |
5375.10 |
6.8 |
| 2001-2002 |
6152.10 |
-3.5 | | |
|