|
Growth of C&S Penetration in India
| GROWTH OF C&S PENETRATION IN INDIA | |
|
|
| In million |
2000 |
2001 |
Growth |
| Rural C&S Homes |
8.5 |
13 |
+53% |
| Urban C&S Homes |
2 |
25 |
+14% |
| Rural TV Homes |
31 |
38 |
+23% |
| Urban TV Homes |
39.5 |
41 |
+4% |
| Total TV Homes |
70.5 |
79 |
+12% |
Note: Given that the growth in TV sets is only 4% in Urban India, the 14% figure indicates a faster conversion from Terrestrial homes to C&S homes.
| |
| |
| MORE PEOPLE ARE SPENDING MORE TIME WITH TV | |
| |
| |
Jan-June2000 |
Jan-June2001 |
Growth |
| Viewers (million) |
97
| 102 |
+5% |
| Average time spent (minutes) |
124 |
133 |
+7.5% | |
| |
| End of the year |
TV Household (in Million) |
| 1997 |
63.2 |
| 1998 |
69.1 |
| 1999 |
75.5 |
| 2000 |
79.3 | |
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