|
|
|
|
|
|
Urban |
Rural |
Total |
|
Base: Estimated Households (in Lakhs
All India |
545 |
(29.0) |
1332 |
(71.0) |
1877 |
(100.0) |
|
TV Households |
415 |
(76.1) |
379 |
(28.5) |
794 |
(42.3) |
|
Non-TV Households |
130 |
(23.9) |
953 |
(71.5) |
1083 |
(57.7) |
|
Cable & Satellite HHs. |
166 |
(39.9) |
249 |
(65.7) |
415 |
(52.2) |
|
Figures in brackets are percentages
Source : NRS-2001 |
|
|
|
|
GROWTH OF C&S PENETRATION IN INDIA |
|
|
|
|
|
In million |
2000 |
2001 |
Growth |
|
Rural C&S Homes |
8.5 |
13 |
+53% |
|
Urban C&S Homes |
2 |
25 |
+14% |
|
Rural TV Homes |
31 |
38 |
+23% |
|
Urban TV Homes |
39.5 |
41 |
+4% |
|
Total TV Homes |
70.5 |
79 |
+12% |
|
Note: Given that the growth in TV sets is only 4% in Urban India, the 14% figure indicates a faster conversion from Terrestrial homes to C&S homes. |
|
|
|
|
MORE PEOPLE ARE SPENDING MORE TIME WITH TV |
|
|
|
|
|
|
Jan-June2000 |
Jan-June2001 |
Growth |
|
Viewers (million) |
97 |
102 |
+5% |
|
Average time spent (minutes) |
124 |
133 |
+7.5% |
|
|
|
|
End of the year |
TV Household (in Million) |
|
1997 |
63.2 |
|
1998 |
69.1 |
|
1999 |
75.5 |
|
2000 |
79.3 |
|