Development Communication Division (DCD) established in March, 2001, functions as a single window marketing division and a production house for Government Ministries and Public Sector Undertakings. It offers turn-key solutions covering all aspects of media planning, software production, scheduling and impact evaluation. Within a short span of its inception, DCD has succeeded in revitalizing in-house production activities within Doordarshan.
DCD produced programmes on various subjects viz. health, investors protection, tribal affairs, Adult Education, Rural Development, Petroleum Conservation, Consumer Affairs, Environment & Forests etc. and some more in the collaborative venture on HIV/AIDS with NACO and BBC World Service Trust.
“Kalyani-I” and “Kalyani-II, are the major campaigns being produced and telecast continuously since 2002 from 8 and 9 states respectively. This programme has made a significant impact on the target audience as is evident from the reported attitudinal change and social activism. Children, and women, who are among the members of “Doordarshan Kalyani Clubs”, are taking the television messages further through inter-personal communication and social activism. Health Secretaries of the State Governments, doctors and other health workers, NGOs, academicians, opinion makers and public at large have recognized the impact made by this campaign. The Kalyani campaign bagged the prestigious “Gates Malaria Award” of the Commonwealth Broadcasting Association in 2004.