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Commercial Terms for scrollers from LPT/HPT

Code for Commercial Advertisements

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Doordarshan Bhawan,
Copernicus Marg,
New Delhi- 110001
Email:
webadmin@dd.nic.in

Commercial And Sales

Commercial Terms for scrollers from LPT/HPT

Rate for commercial scrollers w.e.f. 01.04.2007 as per detailed below :

Class of City	Rate for HPTs	Rate for LPTs
Special class	Rs.1200	Rs.600
Class I	Rs. 900	Rs.450
Class II	Rs. 600	Rs.300
Class III	Same as Class II	Rs.150

Note : On the above rates, Service Tax will be charged as applicable (existing rate is 12.36 % w.e.f 11.5.2007)

General Instructions :

1) Booking should be for a minimum period of Seven days at a time.

2) The client /Agency who would be coming to HPT/LPT for advertising their products and services would be entitled for 10 % discount on normal rate.

3) Above rates would be applicable for messages comprising of maximum of

25 words for running cycle of 24 hours. There would be no commitment with regard to number of exposures during the running cycle of 24 hours.

4) In case of advertisers opting for longer messages, higher rate shall be charged on pro-rata basis.

5) a) Scrollers shall not run during such periods when sponsored programmes, news, special broadcasts (such as live telecast from Parliament, messages of President and Prime Minister, Cricket matches etc.) are being aired or when Doordarshan does not consider appropriate to telecast such messages due to programme exigencies.

b) Scrollers shall also not be run over any full screen advertisement for which Doordarshan has already been paid.

6) No rebate shall be allowed on bulk booking.

7) The message should not contain any Audio.

8) Scroller should be at the bottom of the screen and as per the standard specifications currently being followed by Doordarshan for scrollers.

9) Scroller should be strictly as per Doordarshan Programme Code and Advertising Code.

10) Scroller should Not be run in two-line format i.e. the name of the client/ advertiser should Not be kept static in one line while running the information in another line below.

11) The entire information should be run in a single line scroll format.

12) The scroller should be in the form of plain text on black colour strip without any border.

13) While placing the scroller bar it should be ensured that the scroll does not overlap or interfere with any other super or scroll going on the screen.

Operationalisation :

A) i) Directors of the Kendra under whose service area a particular HPT/ LPT falls would be responsible for monitoring (on sample basis) whether system of telecast of scrollers is running as per prescribed norms. He would be expected to visit transmitters from time to time for inspections and would also be doing random recordings which is interalia to be crosschecked against actual bookings. If necessary, services of some agencies could be hired.

ii) Director of the Kendra of the concerned service area would also be responsible for providing necessary guidance so as to enable the HPT/LPT to discharge their responsibilities effectively and intimating the telecast schedule of sponsored programmes so as to avoid any possibility of telecast of scrollers during airing of sponsored programmes.

B) The responsibility of the concerned HPT/LPT would be as follows :

i) Procuring business from the market.

ii) Giving necessary help, guidance and service to clients.

iii) The client/Agency can submit the Payment on Demand Draft after deducting 10 % discount on normal rate.

iv) Receiving payment along with service tax (in the form of bank draft only) from clients in advance and executing the orders placed by them with regard to telecast of messages. Draft should be taken in the name of ‘PBBCI-Doordarshan Commercial Service’ payable at New Delhi.

v)Maintaining necessary accounts of amounts received in the following format :

Sl. No.

Date

Client

Product/service to be advertised

Booking period

----------

from| to

Total number of days

Amount received (inclusive service tax)

Details of bank draft (date, draft no., name of the Bank on which the draft is drawn)

Remarks

vi) Sending money received from clients to the Director (Commercial), Doordarshan Commercial Service, Doordarshan Bhawan, 1, Copernicus Marg, New Delhi-110001 on monthly basis along with a statement of accounts in the same format as above.

vii) Maintaining a date wise log book of telecast of scrollers in the following format :

Date	Commercial scrollers scheduled on the particular date	Client in respect of each scroller	Total no. of telecasts during a particular day	Signature of the dealing official	Signature of the head of the HPT	Remarks

viii) Amount once received can not be returned in any circumstances. However, in the event of total non telecast of scroller on any particular day, ‘make good’ should be on the next available day.

For classification of cities see enclosed Annexure A.

Annexure A

		NORTH ZONE

	Doordarshan- HPTs

S.No.	Station	Station State	Classification	Rate
1	Agra	UP	Class One	900
2	Ajmer	Rajasthan	Class Three	600
3	Amritsar	Pun	Class Two	600
4	Banda	UP	Class Three	600
5	Barmer	Rajasthan	Class Three	600
6	Bhatinda	Pun	Class Three	600
7	Bundi	Rajasthan	Class Three	600
8	Faizabad	UP	Class Three	600
9	Fazilka	Pun	Class Three	600
10	Jaisalmer	Rajasthan	Class Three	600
11	Jodhpur	Rajasthan	Class Two	600
12	Kathua	J & K	Class Three	600
13	Lakhimpur	UP	Class Three	600
14	Nowshera	J & K	Class Three	600
15	Samba	J & K	Class Three	600
16	Kanpur	UP	Special Class	1200
17	Kasuauli	HP	Class One	900
18	Mussoorie	UTT	Class One	900

Doordarshan - LPTs

S.No.	Station	Station State	DDMC	Classification	Rate
1	Abohar	PUN	Sriganganagar	Class Three	150
2	Akbarpur	UP	Azamgarh	Class Three	150
3	Aligarh	UP	Mathura	Class Two	300
4	Alwar	Raj	Mathura	Class Three	150
5	Amroha	UP	Rampur	Class Three	150
6	Anupgarh	Raj	Sriganganagar	Class Three	150
7	Bahraich	UP	Balrampur	Class Three	150
8	Ballia	UP	Azamgarh	Class Three	150
9	Balrampur	UP	Balrampur	Class Three	150
10	Banswara	Raj	Udaipur	Class Three	150
11	Basti	UP	Balrampur	Class Three	150
12	Bharatpur	Raj	Mathura	Class Three	150
13	Bhilwara	Raj	Bhilwara	Class Three	150
14	Bhiwani	Har	Pilani	Class Three	150
15	Bikaner	Raj	Bikaner	Class Two	300
16	Bilaspur	HP	Shimla	Class Three	150
17	Champavat	UTT	Almorah	Class Three	150
18	Chandigarh	CHD	Chandigarh DDK	Class Two	300
19	Charkhidadri	Har	Hissar	Class Three	150
20	Chittaurgarh	Raj	Bhilwara	Class Three	150
21	Churu	Raj	Pilani	Class Three	150
22	Deeg	Raj	Mathura	Class Three	150
23	Deoria	UP	Azamgarh	Class Three	150
24	Dharamsala	HP	Dharamshala	Class Three	150
25	Dungarpur	Raj	Udaipur	Class Three	150
26	Etah	UP	Etah	Class Three	150
27	Etawah	UP	Kanpur	Class Three	150
28	Farrukhabad(F'Garh)	UP	Etah	Class Three	150
29	Fatehpur	UP	Kanpur	Class Three	150
30	Ferozpur	Pun	Sriganganagar	Class Three	150
31	Ganganagar	Raj	Sriganganagar	Class Three	150
32	Garudaspur	Pun	Pathankot	Class Three	150
33	Gonda	UP	Balrampur	Class Three	150
34	Haldwani	UTT	Nainital	Class Three	150
35	Hanumangarh	Raj	Hanumangarh	Class Three	150
36	Hardoi	UP	Kanpur	Class Three	150
37	Haridwar	UTT	Haridwar	Class Three	150
38	Hissar	Har	Hissar DDK	Class Three	150
39	Jalore	Raj	Jodhpur	Class Three	150
40	Jhalawar	Raj	Kota	Class Three	150
41	Jhansi	UP	Jhansi	Class Three	150
42	Jhunjhunu	Raj	Pilani	Class Three	150
43	Jind	Har	Karnal	Class Three	150
44	Kargil	J&K	Kargil	Class Three	150
45	Kashipur	UTT	Rampur	Class Three	150
46	Khetri	Raj	Pilani	Class Three	150
47	Kotputli	Raj	Pilani	Class Three	150
48	Kotwar	UTT	Haridwar	Class Three	150
49	Kullu	HP	Mandi	Class Three	150
50	Kushalgarh	Raj	Udaipur	Class Three	150
51	lalganj(Raibareilly)	Raj	Kanpur	Class Three	150
52	Lalitpur	UP	Jhansi	Class Three	150
53	Mahoba	UP	Jhansi	Class Three	150
54	Mahroni	UP	Jhansi	Class Three	150
55	Mainpuri	UP	Etah	Class Three	150
56	Makrana	Raj	Jodhpur	Class Three	150
57	Manali	HP	Mandi	Class Three	150
58	Mandi	HP	Mandi	Class Three	150
59	Meham	Har	Hissar	Class Three	150
60	Mohammadabad	UP	Azamgarh	Class Two	300
61	Mount Abu	Raj	Udaipur	Class Three	150
62	Nagaur	Raj	Jodhpur	Class Three	150
63	Nainital	UTT	Nainital	Class Three	150
64	Nanpara	UP	Balrampur	Class Three	150
65	Narnaul	Har	Pilani	Class Three	150
66	Narora	UP	Etah	Class Three	150
67	Navalgarh	Raj	Pilani	Class Three	150
68	New Tehri	UTT	Uttarkashi	Class Three	150
69	Nimaj	Raj	Jodhpur	Class Three	150
70	Nokha	Raj	Bikaner	Class Two	300
71	Obra	UP	Azamgarh	Class Three	150
72	Pali	Raj	Jodhpur	Class Three	150
73	Patiala	PUN	Bhatinda HPT	Class Three	150
74	Pauri	UTT	Pauri	Class Three	150
75	Pilani	Raj	Pilani	Class Three	150
76	Pilibhit	UP	Bareilly	Class Two	300
77	Pirawa	Raj	Kota	Class Three	150
78	Pithoragarh	UTT	Almorah	Class Three	150
79	Poonch	J&K	Poonch	Class Three	150
80	Pratapgarh	Raj	Bhilwara	Class Three	150
81	Puranpur	UP	Bareilly	Class Two	300
82	Raibareilly	UP	Faizabad	Class Three	150
83	Rajgarh	Raj	Pilani	Class Three	150
84	Rajouri	J&K	Rajouri	Class Three	150
85	Rampur	UP	Rampur	Class Three	150
86	Rampur	HP	Shimla	Class Three	150
87	Ratangarh	Raj	Bikaner	Class Two	300
88	Rewari	Har	Hissar	Class Three	150
89	Rohtak	Har	Hissar	Class Three	150
90	Salumbar	Raj	Udaipur	Class Three	150
91	Sardar Shahar	Raj	Bikaner	Class Two	300
92	Sawaimadhopur	Raj	Kota	Class Three	150
93	Shahjahanpur	UP	Bareilly	Class Two	300
94	Shahpura	Raj	Bhilwara	Class Three	150
95	Sikar	Raj	Bikaner	Class Two	300
96	Sirohi	Raj	Udaipur	Class Three	150
97	Sirsa	Har	Hanumangarh	Class Three	150
98	Sitapur	UP	Kanpur	Class Three	150
99	Sojat	Raj	Jodhpur	Class Three	150
100	Sridungergarh	Raj	Bikaner	Class Two	300
101	Sujangarh	Raj	Bikaner	Class Two	300
102	Sujanpur	HP	Dharamshala	Class Three	150
103	Sultanpur	UP	Faizabad	Class Three	150
104	Sundernagar	HP	Mandi	Class Three	150
105	Suratgarh	Raj	Sriganganagar	Class Three	150
106	Tanakpur	UTT	Bareilly	Class Two	300
107	Taranagar	Raj	Pilani	Class Three	150
108	Tirwa(Kannauj)	UP	Kanpur	Class Three	150
109	Tonk	Raj	Bhilwara	Class Two	300
110	Udaipur	Raj	Udaipur	Class Three	150
111	Udhampur	J&K	Udhampur	Class Three	150
112	Moradabad	UP	UP	Class Two	300
113	Pathankot	PUN	PUN	Class Three	150

		EAST ZONE