Doordarshan Kendra, Chennai 

 

RATE CARD DD Podhigai (Chennai)
S.No.	Programme	Day	Timings	Inhouse/ Sponsored	Sponsorship Rates/ FCT	SBR/ 10secs
1	Santhosham	Mon- Fri	1500- 1525	Sponsored	-	7000
2	Short Stories of Prem Chand	Mon- Fri	1525- 1550	DD archives prog.	-	7000
3	Fillers	Mon- Fri	1550- 1700	Sponsored	-	7000
4	News (Tamil)	Daily	1700- 1705
			Before News			12000
			Time Check			5000
5	Classical Music	Mon (1,5)	1705- 1735	Inhouse	18000/ 150"	4000
6	Classical Dance	Mon (2,4)	1705- 1735	Inhouse	18000/ 150"	4000
7	Folk Arts	Mon (3)	1705- 1735	Inhouse	18000/ 150"	4000
8	Vayalum Vaazhvum (Rural)	Mon- Fri	1735- 1745	Inhouse	9000/ 75"	4000
9	Grameen Bharat	Mon- Fri	1745- 1800	Inhouse	9000/ 75"	4000
10	Pon Vilaiyum Bhoomi (Krishi Darshan)	Mon- Fri	1800- 1830	Inhouse	18000/ 150"	4000
11	Fillers	Mon- Fri	1835- 1900	Sponsored
12	News (Tamil)	Daily	1900- 1903
			Before News			12000
			Time Check			5000
13	Sirippu Vedigal (Comedy Film Sequences)	Mon	1903- 1930		48000/ 150"	12000
14	Social Justice and Empowerment / Inhouse (Rpt)	Mon	1930- 2000		40,000/ 150"	12000
15	News in English (Delhi Relay)	Daily	2000-2015	Delhi Relay	-	-
16	News (Tamil)	Daily	2015- 2030
			Before News			12000
			Time Check			5000
17	Kadhaigalin Neram	Mon- Fri	2033- 2058	Sponsored	-	10000
18	Chiththi	Mon- Fri	2058- 2123	Sponsored	-	10000
19	Vaazhkkai	Mon- Thurs	2123- 2148	Sponsored	-	10000
20	Nandhavanam	Mon- Thurs	2148- 2200	Sponsored	-	4000
21	News ( Tamil)	Daily	2200- 2210
			Before News			2000
			Time Check			500
22	Visaalam (Short Term Acquisition Category)	Mon, Tues	2210- 2235		40,000/ 150"	12000
23	Enakkaaga Ellaam Enakkaaga (Thematic	Mon- Thurs	2235- 2300		40,000/ 150"	12000
	Film based prog)
24	UNICEF- Health ( Tamil)	Tues	1705- 1735		18000/ 150"	4000
25	Maya Maya ( Magic Show)	Tues	1903- 1930		40000/ 150"	12000
26	Manidhu Urimai Kural (Prog. On Human rights)(Rpt)	Tues	1930- 2000		40,000/ 150"	12,000
27	Pudhu Yuga Thagaval (Prog on Computers)	Wed (1,2,3,5)	1705- 1735		18000/ 150	4000
	Pudhu Yuga Thagaval (Prog on Science)	Wed (4)	1705- 1735		18000/ 150	4000
28	Siragugal	Wed	1903- 1930	Sponsored	40000/ 150	12000
29	Amudha Surabhi (Magazine Prog) (Rpt)	Wed	1930- 2000		40,000/ 150"	12,000
30	Children (Tamil)	Thurs (1,3,5)	1705- 1720		9000/ 75"	4000
	Children (English)	Thurs (2,4)	1705- 1720		9000/ 75"	4000
31	Cultural Round Up	Thurs (1,3,5)	1720- 1735		9000/ 75"	4000
	Homes	Thurs (2,4)	1720- 1735		9000/ 75"	4000
32	Top 10 Movies	Thurs	1903- 1930		48000/ 150"	12000
33	Mudhal Muyarchi (Film appreciation prog)	Thurs	1930- 2000		40,000/ 150"	12000
34	Youth Programme	Fri	1705- 1735		18000/ 150	4000
35	Vaadaantha Malargal (Prog based on film artists	Fri	1903- 1930		48000/ 150"	12000
	and film songs of yesteryears)
36	Oliyum Oliyum (Film Songs)	Fri	1930- 2000		1,00,000/ 120"	15000
37	Music & Receipe ( Podhigai-RLSS-2130) (Rpt)	Fri	2123- 2200		40000/ 150"	12000
38	Ethiroli (Viewers Forum)	Fri	2210- 2225		18000/150"	4,000
39	Book Review	Fri	2225- 2235		10000/ 50"	2000
40	Feature Film (with MG Basis)	Fri	2235		100000/120" for30'	15000
41	Pudhu Yuga Thagaval ( Prog on Computers)	Sat	1500- 1525		18000/ 150"	4000
42	Filler	Sat	1525- 1600	Sponsored	12500/ 150"	7000
42	Sports Diary	Sat	1600- 1630		18000/ 150"	4000
43	Funded Prog ( Rpt)	Sat	1630- 1700	Funded	18000/ 150"	4000
44	Health (Tamil)	Sat	1705- 1735		18000/ 150"	4000
45	Thirai Maalai ( Film Based prog.) (Rpt)	Sat	1735- 1800		25000/ 120"	7000
46	Muthamizh Mandram (Literary Magazine)	Sat	1800- 1830		18000/ 150"	4000
47	Thirai Pinnal (Film songs- old hits)	Sat	1830- 1900		40,000/ 150"	12000
48	Aahaa Paadalaam (Antakshari)	Sat	1903- 1930		40000/ 150"	12000
49	Thirai Vimarsanam (Film Review)	Sat	1930- 2000		48000/ 150"	12000
50	Rasigapriya (Magazine Prog)	Sat	2030- 2058		40000/ 150"	12000
51	Paadhaigal (Mega serial)	Sat- Sun	2058- 2123		40000/ 150"	12000
52	Magalir Panchaathu (Talk show)	Sat	2123- 2200		10,000/ 180"	2000
	(Podhigai-RLSS-2130)
53	Alasal (Talk show) (Rpt)	Sat	2210- 2235		40,000/ 180"	12000
54	Variety Entertainment Programme	Sat	2240		10,000/ 180"	2000
55	Thirai Malar (Old Hits)	Sun	1500- 1525		25000/ 120"	7000
56	Filler	Sun	1525- 1550		15000/ 125"	4000
57	Saapida Vaanga (Recipe)	Sun	1555- 1630		40,000/ 150"	12000
58	Feature Film	Sun	1620- 1900		100000/120" for30'	15000
59	Kollywood Flashback (Interview with	Sun	1903- 1930		40,000/ 150"	12000
	Film Personalities)
60	Dial Please- Phone-in live	Sun	1930- 2000		40000/ 150"	12000
61	Jasoos Vijay- Tamil Version	Sun	2030- 2058		40000/ 150"	12000
62	Thullaatha Manamum Thullum	Sun	2130- 2200		40000/ 150"	12000
63	Rasigapriya (Magazine Prog) (Rpt)	Sun	2200- 2300		40000/ 150"	12000
	FPC expected to change soon
	DD 1 Terrestrial Rates
	CATEGORY	PROGRAMMES			SPONSORSHIP RATE (30 mins)	SBR (10")
1	Super "A" Special
	Prime Time (1900- 2230 hrs)	Oliyum Oliyum & Feature Film			1,00,000 FCT- 120"	15,000
	Film Based Programmes
	(Sundays & Holidays)
	Non Prime Time (0500- 1900hrs, 2230- 0500 hrs)
	Film based Programmes				25,000 FCT- 120"	7,000
2	Super "A"
	Prime Time (1900- 2230 hrs)	Srippu Vedigal, Top Ten & Vimarsanam			48,000 FCT- 150"	12,000
	Film Based Programmes
	Non Film Based	Play, Skit, Recipe, Antakshari, Game Shows, Quiz etc			40,000 FCT- 150"	12,000
	Non Prime Time	Edhiroli, Munnottam, Children, Youth, Women, Rural, Health,			18,000 FCT- 150"	4,000
	Non Film Based	Music & Dance, Documentary, Places of Interest
3	Sponsored Programmes
	Non Prime Time
	Non Film based				15,000 FCT- 180"	7,000
	Film Based				25,000 FCT- 180"	12,000
	Prime Time
	Non Film Based				20,000 FCT- 150"	10,000
	Film Based				30,000 FCT- 150"	12,000
4	News in Tamil
	DD 1 & Podhigai
	Before 1700, 1900 & 2015				-	12,000
	Time Check				-	5,000
	FPC expected to change soon