National Rate Card

CONTACT LIST OF ALL COMMERCIAL REVENUE DIVISION
(CRD) IN DOORDARSHAN 
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Form for grant of Accreditation Status with Doordarshan Commercial Service 

Form for grant of Registration Status with Doordarshan Commercial Service 

Sponsored Programmes

      GENERAL GUIDELINES FOR IN-HOUSE PROGRAMMES

1.      In-house Sponsorship of Programmes 

  (i)  Booking is acceptable either of a client or of a product/service. In case of a product, free commercial Time (FCT) can be utilized for the advertisements of that product/service only.

             (ii)  The Sponsor(s)/Client(s) is allowed to advertise any number of products in the admissible commercial time.

              (iii) Advertisements featuring the artist participating in a particular serial / programme are also accepted for telecast along with the same programme. 

 

2.      Number of Sponsors Allowed & Programme Duration:-

            (i)   Ordinarily there shall be no limit to the number of sponsors for a programme. Multiple sponsorships could be sold for any given programme. 

            (ii)   Ordinarily, the programme duration of a time slot is considered for 30 mins. The actual duration of the programme will not exceed 24 minutes for a 30 minutes slot and 48 minutes for a 60 mts. Slot. In case of a programme not of 30 minutes slot duration, the sponsorship fee will be charged on pro-rata basis.

             (iii) The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time.

3.      Free Credit Lines& Commercial Breaks  :-

 

 (i)                     In addition to FCT (Free Commercial Time), the sponsor (s) are allowed Free credit lines including display of product &services  with the pack shot spoken or written on any style, with or without accompanying music along with punch line of upto 5 seconds at the beginning and  end of the programme telecast on all the channels including Regional Kendras.

 (ii)                  In case of multiple sponsors, each sponsor will be entitled for opening & closing credit line as specified above. In case of long duration cultural and sports events & feature films etc. the credit lines can be appropriately slotted at regular intervals aesthetically. 

 (iii)                Commercial Breaks permitted in all programmes are Ordinarily three commercial breaks in a 30 minute slot, four commercial breaks in a 45 minute slot and six commercial breaks in a 60 minute slot will be allowed.  In case of Special Events/Feature Films, Relays or any such exigencies, the commercial breaks could be taken at the interval of 10 minutes to 15 minutes or natural intervals in the interest of revenue maximization.

Note:      In House Sponsorships are to be allowed only to the primary clients booked through the accredited agencies. In House Sponsorships cannot be sold to middlemen/private marketing agents.

4.      In House Booking in Sponsored Programme/Private Produced Programme:

 

DD will retain rights to use up to 60 seconds in-between the sponsored  programme(s) or privately produced programmes with every 30 minute slot and 120 seconds in every 60 minute slot to be reserved for in house booking of advertisements, channel promotion, public service messages etc. For this purpose, a break bumper is to be provided by the producer in the mid-break position for insertion of the material from Doordarshan end.

 

5.      Banking/Spreading of FCT across similar category of programmes OR Lower category of        Programmes:

 

(i)                 The primary clients who book sponsorship of in-house programmes through its accredited/registered agencies will only be allowed to bank and spread their FCT not only in the programme sponsored by them but also in other on-going in-house programmes which are in the same time band or in a time band lower than the concerned programme sponsored by them.

 

(ii)               However, while allowing banking, it should be ensured that banking is to be allowed only against such air time inventory which is otherwise going waste.  Ordinarily such utilization of banked FCT should be consumed within a period of one month from the date of booking of the sponsorship. 

 

6.      Branding:

(i)                 Ordinarily one SBR (spot buy rate) applicable for the said programme will be charged towards ‘Branding’ of a programme (30mins). In case of programmes lesser than 30 mins, the Branding Charges will be equivalent to one SBR. This is applicable for all channels of Doordarshan & regional kendras. 

(ii)               Branding entitlements includes 5 seconds punch line with packshot of the brand shall be allowed in the voice over & visuals for the   branding. For branded quiz shows, interview based programmes and other programme where the microphone is visible in the camera frame the producer can carry the brand of the product along with the name of the programme on the cube of the microphone.

 

7.      Set Branding:-

For set branding one normal sponsorship fee with admissible FCT of the slot + 50% of the sponsorship fee without FCT + One spot buy rate will be charged for every slot of 30 minutes. This principle will be applicable to all Doordarshan Channels including regional and RLSS. Such set branding should be in an imaginative manner so that it does not appear to be out of sync with the tone and tenor of the programme.

8.      Advertisement Duration :-

 

i)                 Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted.

 

Value Addition:

800 seconds on ROS basis on  DD-Bharati or DD-Urdu or DD-News in Non Prime Time  wherever inventory is unused and going waste

Doordarshan Kendra, Delhi (Delhi-LPT)

 In-house Programme

Time Band

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Super ‘A’ 7:30 PM to 8:00 PM

Film Based

25,000

90

8,000

Non-Film Based

25,000

120

8,000

*‘A’ Special 7:00PM- 7:30PM

Film Based

20,000

90

8,000

Non-Film Based

20,000

120

8,000

‘A’ 6:00 PM to 7:00 PM

(Except Sunday 4:00PM to 6:30 PM)

10,000

120

4,000

‘B’ Before 6:00 PM

(Except Sunday 4:00PM to 6:30PM)

7,500

120

3,000

News

7:00 PM to 7:15 PM

20,000

Time check

4,500

 

           * After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsorship. For this slot half of the sponsorship fee of the slot 7.00PM- 7.30PM will be charged.

 

Doordarshan Kendra, Delhi (Delhi-LPT

      Outside Sponsored Programmes

Time Band

Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Super ‘A’7:30 PM to 8:00 PM

Film Based

25,000

120

9,000

Non-Film Based

25,000

150

9,000

*‘A’ Special 7.00PM- 7.30PM

Film Based

20,000

120

9,000

Non-Film Based

20,000

150

9,000

‘A’ 6:00 PM to 7:00 PM

(Except Sunday 4:00PM to 6:30 PM)

12,000

180

5,000

‘B’ Before 6:00 PM

(Except Sunday 4:00PM to 6:30PM)

10,000

210

4,000

* After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsored   programme.   For this slot half of the telecast fee of the slot 7.00PM- 7.30PM will be charged.

 

Hindi Belt

                  In –House Programme

Time Band

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

 

 

3:00PM to 4:00PM

50,000

150

15,000

4.00PM to 6.30PM(Sun HFF)

 

2,00,000

 

150

 

20,000

 

Hindi Belt 

Outside Sponsored Programmes 

Time Band

Telecast fee

(in Rs.)

 

FCT

(in sec.)

 

SBR

(in Rs.)

 

3:00PM to 4:00PM

(Monday-Sunday)

75,000

150

20,000

 

 

 



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