Scheme for Staggered Payment
for Buying Packages of DD News
Form for grant of
Accreditation Status with Doordarshan Commercial Service
Form for grant of Registration
Status with Doordarshan Commercial Service
GUIDELINES FOR IN-HOUSE PROGRAMMES
Sponsorship of Programmes
(i) Booking is acceptable either of
a client or of a product/service. In case of a product, free commercial Time
(FCT) can be utilized for the advertisements of that product/service only.
Sponsor(s)/Client(s) is allowed to advertise any number of products in the
admissible commercial time.
(iii) Advertisements featuring the artist participating in a particular
serial / programme are also accepted for telecast along with the same
of Sponsors Allowed & Programme Duration:-
(i) Ordinarily there shall be
no limit to the number of sponsors for a programme. Multiple sponsorships could
be sold for any given programme.
(ii) Ordinarily, the programme
duration of a time slot is considered for 30 mins. The actual duration of the
programme will not exceed 24 minutes for a 30 minutes slot and 48 minutes for a
60 mts. Slot. In case of a programme not of 30 minutes slot duration, the
sponsorship fee will be charged on pro-rata basis.
commercial time permissible for marketing/sale of airtime on a 30 minutes slot
will not exceed 6 minutes (360 secs) including channel promotions &
publicity. Any special instructions issued in national interest will be over
and above the permissible commercial time.
Credit Lines& Commercial Breaks :-
addition to FCT (Free Commercial Time), the sponsor (s) are allowed Free credit
lines including display of product &services with the pack
shot spoken or written on any style, with or without accompanying
music along with punch line of upto 5 seconds at the beginning
and end of the programme telecast on all the channels including
case of multiple sponsors, each sponsor will be entitled for opening &
closing credit line as specified above. In case of long duration cultural and
sports events & feature films etc. the credit lines can
be appropriately slotted at regular intervals aesthetically.
Breaks permitted in all programmes are Ordinarily three commercial breaks in a
30 minute slot, four commercial breaks in a 45 minute slot and six commercial
breaks in a 60 minute slot will be allowed. In case of Special
Events/Feature Films, Relays or any such exigencies, the commercial breaks
could be taken at the interval of 10 minutes to 15 minutes or natural intervals
in the interest of revenue maximization.
House Sponsorships are to be allowed only to the primary clients booked through
the accredited agencies. In House Sponsorships cannot be sold to
middlemen/private marketing agents.
House Booking in Sponsored Programme/Private Produced Programme:
DD will retain rights to use up to 60 seconds
in-between the sponsored programme(s) or privately produced
programmes with every 30 minute slot and 120 seconds in every 60 minute slot to
be reserved for in house booking of advertisements, channel promotion, public
service messages etc. For this purpose, a break bumper is to be provided by the
producer in the mid-break position for insertion of the material from
of FCT across similar category of programmes OR Lower category
primary clients who book sponsorship of in-house programmes through its
accredited/registered agencies will only be allowed to bank and spread their
FCT not only in the programme sponsored by them but also in other on-going
in-house programmes which are in the same time band or in a time band lower
than the concerned programme sponsored by them.
while allowing banking, it should be ensured that banking is to be allowed only
against such air time inventory which is otherwise going
waste. Ordinarily such utilization of banked FCT should be consumed
within a period of one month from the date of booking of the sponsorship.
one SBR (spot buy rate) applicable for the said programme will be charged
towards ‘Branding’ of a programme (30mins). In case of programmes lesser than
30 mins, the Branding Charges will be equivalent to one SBR. This is applicable
for all channels of Doordarshan & regional kendras.
entitlements includes 5 seconds punch line with packshot of the brand shall be
allowed in the voice over & visuals for the branding. For
branded quiz shows, interview based programmes and other programme where the
microphone is visible in the camera frame the producer can carry the brand of
the product along with the name of the programme on the cube of the microphone.
For set branding one normal sponsorship fee
with admissible FCT of the slot + 50% of the sponsorship fee without FCT + One
spot buy rate will be charged for every slot of 30 minutes. This principle will
be applicable to all Doordarshan Channels including regional and RLSS. Such set
branding should be in an imaginative manner so that it does not appear to be
out of sync with the tone and tenor of the programme.
of 5 seconds or in multiples of 5 seconds duration shall be accepted.
seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non
Prime Time wherever inventory is unused and going waste.
Kendra, Delhi (Delhi-LPT)
Super ‘A’ 7:30 PM to 8:00 PM
*‘A’ Special 7:00PM- 7:30PM
‘A’ 6:00 PM to 7:00 PM
(Except Sunday 4:00PM to 6:30 PM)
‘B’ Before 6:00 PM
(Except Sunday 4:00PM to 6:30PM)
7:00 PM to 7:15 PM
* After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for
sponsorship. For this slot half of the sponsorship fee of the slot 7.00PM-
7.30PM will be charged.
Doordarshan Kendra, Delhi
Outside Sponsored Programmes
Super ‘A’7:30 PM to 8:00 PM
*‘A’ Special 7.00PM- 7.30PM
* After News Bulletin 15 minutes slot (7.15 p.m. to
7.30 p.m.) is available for
sponsored programme. For this slot half of
the telecast fee of the slot 7.00PM- 7.30PM will be charged.
3:00PM to 4:00PM
4.00PM to 6.30PM(Sun
Outside Sponsored Programmes
REGIONAL DD CHANNELS