Commissioned Programmes

Corrigendum to the approved list of SFC proposals. 

Approved list of SFC proposals.


No.10/26/2013-P.IV

PRASAR BHARATI

(India’s Public Service Broadcaster)

DIRECTORATE GENERAL: DOORDARSHAN

Doordarshan Bhawan, New Delhi

*****

Invitation of Proposals 

Subject:  Notification inviting proposals for consideration, processing and approval as Commissioned Programmes for Telecast on Doordarshan Channels.

  Doordarshan announces a fresh scheme of commissioned programme for telecast on DD channels (for DD National, Regional Kendras and other satellite channels of Doordarshan) under the three modes of commissioning, as per details given hereunder. These three modes of commissioning are in addition to the existing Direct Assignment Process (DAP) mode given in the Commissioning Guidelines. The scheme is open ended and the Producers/Production House may submit their proposals to DD any time during the year.

PROCESSING FEE

          Each programme proposal shall be accompanied by a processing fee of the value of:- 

a)      Rs.25,000/- (Rupees Twenty five thousand) in the case of a proposal for a National/International channel; and 

b)      Rs. 10,000/- (Rupees Ten thousand) in the case of a proposal for a Regional Channels, State Network or Regional/Local Service.

           The processing fee shall be submitted in the form of a crossed Bank draft payable to PBBCI, Directorate General, Doordarshan, New Delhi.

           The processing fee is non-refundable.

          Each proposal will be evaluated by the Programme Committee of DG: Doordarshan and shall be sent to CARA (Content Analysis and Revenue Appraisal) Committee for approval. All the cases approved by CARA with IFA as additional member will be reported to the Business Development Committee of the Board for their approval.

MODES OF COMMISSIONING

 1.         Doordarshan shall commission programmes in the following modes: 

a)    Advertiser Funded Programme

b)    Revenue Sharing Mode

c)    Simulcast Mode

            *Opportunity Cost mentioned hereinafter shall be worked out on the basis of actual revenue earned by the slot in which the programme is to be telecast during the preceding 52 weeks average.

 Advertiser Funded Programme (AFP)  

            Doordarshan may commission programme directly from Producers/Production Houses on such terms and conditions as envisaged in the commissioning guidelines and in respect of such topics / subjects as it may deem fit. Such programmes to be funded by the Advertisers shall be identified by the Producer in advance.

            Doordarshan will process the proposal under the existing guidelines and decide whether the proposal is good enough in terms of quality and content to be considered for telecast on its network.

             Once Doordarshan decides that the proposal merits telecast, then it can consider telecast slot in terms of prime time, mid prime time and non-prime time.

            A letter of intent will be issued to the Producers/Production Houses to produce an undertaking from the advertiser (Accredited/Registered Agency) who will commit to cover the production cost as well as opportunity cost of Doordarshan. The letter of intent issued to the Producers/Production Houses by Doordarshan can be used by them to approach the advertisers (Accredited/Registered Agency) and get commitment of adequate funding in order to ensure that the production cost as well as Doordarshan’s opportunity cost is well covered. Upon receipt of the undertaking from the advertiser, a tripartite agreement will be drawn amongst Doordarshan, advertiser agency and the Producers/Production Houses. The entire exercise of the billing and handling all payments will be done by Doordarshan.

            The proposals received for consideration under Advertiser Funded Programme (AFP) will be examined by the Director General: Doordarshan. The proposal will be processed as per existing guidelines for commissioning of programmes.

            A Bank Guarantee equivalent to the opportunity cost of (i) four episodes if the telecast is proposed for once a week, (ii) eight episodes if telecast is proposed for twice a week (iii) sixteen episodes if telecast is proposed five days a week shall have to be submitted by the Producer/Production House before a fortnight of the telecast.

            Doordarshan shall allow a total free commercial time (FCT) of 300 seconds per half an hour slot.  Intellectual Property Rights/telecast rights of the programmes shall remain with the Doordarshan in perpetuity.

            If the Producer/Production House who has been allotted the programme/series withdraw from his commitment midway or is unable to fulfil his part of commitment then Doordarshan shall be at liberty to encash the Bank Guarantee and appropriate the sufficient amount to protect its financial interest plus recover penalty as may be decided by DG:DD.

             The Producer/Production House shall submit the master tapes of the programme 7 days in advance to enable Doordarshan to conduct a technical preview before telecast. In case the Producer/Production House defaults on this count and Doordarshan could not telecast the programme on the scheduled time, Doordarshan shall be at liberty to charge a penalty upto an amount equivalent to 10% of the opportunity cost. In any case Doordarshan shall recover the opportunity cost for such non-telecast programme.  In the event such failure on the part of the producer, Doordarshan will be within its rights to deduct the amount from any payables due to the producer.  If the amount payable to the producer is not sufficient to meet the amount, the same shall be recovered from the bank guarantee amount.

            The tripartite agreement will, inter-alia, have a clause that the Producer/Production House will only be paid when the advertiser (Accredited/Registered Agency) pays Doordarshan within 90 days.

             DG, Doordarshan shall have the right to make changes in the number of programmes to be commissioned their type/genre, theme/subject and the number of episodes at any stage, and his decision in this regard shall be final. 

     The evaluation and costing will be done as per the existing guidelines and the production cost shall be paid to the Producer/Production House accordingly.

Revenue Sharing Mode: 

1.    This mode of outsourcing is to be used in cases when an ambitious and cost intensive software is to be procured for serving as a channel driver and the applicant/producer has the exceptional capabilities and necessary competence to execute the idea in order to create a quality production.

2.    ­Under this category the producer will offer the programme to Doordarshan for telecast free of cost.  However, the producer will be entitled to share the net revenue earned by Doordarshan through telecast of this programme to be separately accumulated in a dedicated Escrow Account. 

3.    The revenue share arrangement shall be drawn in such a manner that the opportunity cost of the of Airtime bands in which the programme is agreed to be telecast is covered and Doordarshan has the first right to the revenue till the opportunity cost is met. Only after Doordarshan has met its opportunity cost; the revenue over and above this level will be shared with the producer. For example: 

Scenario

 

Opportunity Cost

Rs. 3.5 Lakhs

Net Revenue

Rs. 5 Lakhs

Share of Doordarshan

Rs. 3.5 Lakhs

Share of Producer

Rs. 1.5 Lakhs

  

·         Scenario-II

Opportunity Cost

Rs. 3.5 Lakhs

Net Revenue

Rs. 3.5 Lakhs

Share of Doordarshan

Rs. 3.5 Lakhs

Share of Producer

Rs. 0/-

              ·         Scenario-III

Opportunity Cost

Rs. 3.5 Lakhs

Net Revenue

Rs. 7 Lakhs

Share of Doordarshan

Rs. 3.5 Lakhs

Share of Producer

Rs. 3.5 Lakhs

 

In case, the opportunity cost of Doordarshan happens to be less than half of total revenue earned, the share to Doordarshan shall not be less than 50% of such revenue. DG Doordarshan can endeavour to negotiate the revenue share higher than 50% provided the opportunity cost if fully covered. 

At the time of start of a particular programme telecast, the opportunity cost shall be based on a programme which was being telecast on the same or similar slot. In case revenue generation (net of taxes & commission) in the first 13 episodes falls below the opportunity cost plus 25% thereof, the telecast may be reviewed and if necessary agreement terminated.

4.    Commercial air time sale will be handled by the Commercial Revenue Divisions of Prasar Bharati.  The producer can also provide support for marketing.

5.    The producer will be required to submit bank guarantee for 13 episodes (or less if total number of episodes are less than 13).  In case of default on the part of the producer to submit any episode as required by DD, the producer will be liable to compensate Doordarshan.  The compensation will be equal to the opportunity cost of the slot (calculated on the basis of revenue generation against that slot during the preceding 52 weeks average). The Bank Guarantee shall have to be submitted by the Producer/Production House before a fortnight of the telecast.

6.    The Producer/Production House shall submit the master tapes of the programme 7 days in advance to enable Doordarshan to conduct a technical preview before telecast. In case the Producer/Production House defaults on this count and Doordarshan could not telecast the programme on the scheduled time, Doordarshan shall be at liberty to charge a penalty upto an amount equivalent to 10% of the opportunity cost. In any case Doordarshan shall recover the opportunity cost for such non-telecast programme.

7.    In the event of failure on the part of the producer, Doordarshan will be within its rights to deduct the amount from any payables due to the producer.  If the amount payable to the producer is not sufficient to meet the penalty amount, the same shall be recovered from the bank guarantee amount.

8.    The Intellectual Property Rights of the programme shall vest with Doordarshan, with the concurrence of the producer. However, this could be exempted by the BDC, if there is a special case.

 Simulcast Mode

1.    The programme approved for simulcast would be of high quality and must meet the programme and advertising codes of Doordarshan. 

2.    The programme may run on Doordarshan as well as the concerned private channel, simultaneously or deferred by a few minutes. A repeat telecast as may be mutually agreed upon between Doordarshan and the TV channel offering programme may also be provided for.

3.    Sale of commercial airtime associated with the programme will be done by the CRD’s of Prasar Bharati. The satellite TV Channel and Doordarshan shall also be free to approach the existing sponsors or may rope in other sponsors.

4.    The revenue share arrangement shall be drawn in such a manner that the opportunity cost of the of Airtime bands in which the programme is agreed to be telecast is covered and Doordarshan has the first right to the revenue till the opportunity cost is met. Only after Doordarshan has met its opportunity cost; the revenue over and above this level will be shared with the producer. For example: 

·         Scenario-I

Opportunity Cost

Rs. 3.5 Lakhs

Net Revenue

Rs. 5 Lakhs

Share of Doordarshan

Rs. 3.5 Lakhs

Share of Producer

Rs. 1.5 Lakhs

 

·         Scenario-II

Opportunity Cost

Rs. 3.5 Lakhs

Net Revenue

Rs. 3.5 Lakhs

Share of Doordarshan

Rs. 3.5 Lakhs

Share of Producer

Rs. 0/-

 

·         Scenario-III

Opportunity Cost

Rs. 3.5 Lakhs

Net Revenue

Rs. 7 Lakhs

Share of Doordarshan

Rs. 3.5 Lakhs

Share of Producer

Rs. 3.5 Lakhs

 

In case, the opportunity cost of Doordarshan happens to be less than half of total revenue earned, the share to Doordarshan shall not be less than 50% of such revenue. DG Doordarshan can endeavour to negotiate the revenue share higher than 50% provided the opportunity cost if fully covered. 

At the time of start of a particular programme telecast, the opportunity cost shall be based on a programme which was being telecast on the same or similar slot. In case revenue generation (net of taxes & commission) during periodical review of revenue earned is found falling below the opportunity cost plus 25% thereof, the telecast may be reviewed and if necessary agreement terminated.

5.    The revenue earned by Doordarshan through telecast of this programme to be separately accumulated in a dedicated Escrow Account. 

6.    A Bank Guarantee equivalent to the opportunity cost of four episodes shall have to be submitted by the Channel before a fortnight of the telecast.

7.    The Channel shall submit the master tapes of the programme 3 working days in advance to enable Doordarshan to conduct a technical preview before telecast. In case the Channel defaults on this count and Doordarshan could not telecast the programme on the scheduled time, Doordarshan shall be at liberty to charge a penalty upto an amount equivalent to 10% of the opportunity cost. In any case Doordarshan shall recover the opportunity cost for such non-telecast programme. In the event of such failure on the part of the Channel, Doordarshan will be within its rights to deduct the amount from any payables due to the Channel.  If the amount payable to the Channel is not sufficient to meet the amount, the same shall be recovered from the bank guarantee amount.

The process of scrutiny and approval for programmes under these categories (except simulcast mode) will follow the same process as per the existing guidelines.

           Desirous Producers/Production Houses can obtain the requisite information from already placed “Guidelines for Commissioned Programmes” in our website www.ddindia.gov.in  and submit their applications strictly as per norms and requirements mentioned therein.

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