Countrywide Expansion of Health Campaign
in collaboration with Ministry of Health and Family Welfare & Doordarshan
Two days workshop was organized for countrywide expansion of health campaign by Ministry of Health & Family Welfare in collaboration with Doordarshan. On 10th January’12, workshop was held at Doordarshan Bhawan, Mandi House, New Delhi, wherein DG Doordarshan, ADG Doordarshan, Directors & Producers of Regional Kendras of Doordarshan participated.
On 11th January’12, a workshop was organized at Vigyan Bhawan, New Delhi. Sh. Ghulam Nabi Azad, Hon’ble Union Minister of Health & Family Welfare presided over the workshop in the presence of Sh. P.K. Pradhan, Health Secretary; Sh. Keshav Desi Raju, Additional Health Secretary; Sh. S.K. Rao, Joint Secretary (Health); Sh. Rajiv Takru, CEO, Prasar Bharti; Sh. Tripurari Sharan, DG, Doordarshan and Mrs. Usha Bhasin, ADG, Doordarshan along with all directors from Doordarshan Kendras and health ministry as well as producers.
Hon’ble Union Health Minister addressed Kendra Directors, Programme Officers and Officers of DG: DD for the imminent launch of New Health Series.
Following points were discussed in the workshop:
Ø Over all approach of the campaign and Ministry’s policies, programmes and schemes.
Ø Special focus on areas in terms of programmes and geographical areas.
Ø Allocation of themes for each day and integration of messages.
Ø Content planning of specific themes and programme.
MoU was also signed by Sh. Keshav Desi Raju, Additional Secretary on behalf of Ministry of Health & Family Welfare and Sh. Rajiv Takru, CEO Prasar Bharti to formalize the expansion.
 
 
 
 
 
 
 
 
 
 
 
 
Kalyani on Global Platform
Now Kalyani - II From 16 States of India...
Kalyani is an entertainment education programme series with integrated approach to health communication since May 2002. The programme focuses on major communicable & non-communicable diseases and Reproductive Child Health Care. Produced and telecast in India’s most backward and populous states with poor health indicators. Kalyani is telecast 4 times a week with two fresh programmes Mondays and Thursdays and two repeat programmes on Tuesdays and Fridays. One weekly programme focusing on diseases is telecast in 8 states while the second, on maternal and child health issues is produced and telecast in 16 states of India, in 10 Languages and 17 Dialects.
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