Kalyani, over the last nine years has been significantly advocating behavioural change on health related issues by generating awareness on particular diseases, creating avenues to question and debate traditional norms and practices through discussions in the programme.
§ 61.2% of Kalyani viewers are females.
§ 38.17% of Kalyani viewers don’t own a T.V. set.
§ 64.2% of Muslim respondents are Kalyani viewers.
Source: GFK Mode (2008-09)
Kalyani has the second highest impact on Flagship Programmes of Govt. of India.
KALYANI
Impact Evaluation by GFK Mode (2008-09)
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